Inbound vs. Outbound Marketing

by | Jul 7, 2020 | Insights

You might have heard people using the terms “inbound marketing” and “outbound marketing”. But what do they really mean? 

 

Outbound Marketing 

Outbound marketing involves trade shows, seminars, internal cold calls, telemarketing, and advertising. Simply put, outbound marketing pushes a brand’s message out far and wide and hoping that it sticks.  

In general, outbound marketing aims for quantity, not quality when it comes to audience, using strategies like: 

 

  • Commercials 
  • Pay-Per-Click ads 
  • Print ads 
  • Billboards 
  • Cold-calling 
  • Direct mail 

 

Generally speaking, outbound marketing is becoming less successful over time for two major reasons.

Firstly, the average consumer is barraged with literally thousands of outbound marketing schemes a day and is learning more and more creative ways to avoid them: 

 

  • Caller ID 
  • spam filtering 
  • Tivo 
  • Sirius satellite radio
  • Netflix
  • Paid ad-free services like YouTube Red 

 

Secondly, the time cost associated with learning something new using the internet (search engines, blogs, learning websites, social media, etc.) is now so low that people are much less likely to go to a trade show or sign up for an in-person seminar. 

 

What is Inbound Marketing? 

Inbound marketing is more tailored to the modern consumer who does the bulk of their research on a product on their own, usually online.   

Typically, inbound marketing tactics include things like: 

 

  • Blogging  
  • Social media 
  • Email marketing 
  • Content creation 
  • Lead magnets 
  • SEO 

 

Although much newer, this strategy in marketing is on average much more successful at reaching customers, mostly because it reaches consumers who are ACTIVELY looking for the product or service you provide. 

Subscribe To Our Newsletter

Newest Articles

Tips/Hacks for Connecting with Journalists Online

Tips/Hacks for Connecting with Journalists Online

Journalists can be a tricky group of people to interact with and can be either your best friends or worst nightmares. They hold the power when it comes to the news, the stories that will be written and the spin with which a story is told. Needless to say, it can be...

Reporter vs. Publicist

Reporter vs. Publicist

Being a reporter for more than 10 years and switching gears to become a publicist makes that person an asset to any company, organization and so forth. The knowledge gained throughout those years as a reporter provides that individual with much expertise in the...

Tips for Creating Great Presentations

Tips for Creating Great Presentations

Everyone, from grade school students to seasoned professionals, has suffered through a bad presentation. Most of us have probably given one. Whether or not public speaking is your strong point, it’s never too late to improve. Start strong and finish strong. Clearly...

Share This

Share this post with your friends!