Proactive vs Reactive ORM

by | Oct 12, 2020 | Insights

Online reputation management (ORM) plays a huge role in a company’s digital success.

With instant access to products, services and reviews via the internet, the marketplace is filled with more savvy consumers who have more buying options than ever before. Remember the old phrase, “it’s better to be proactive than reactive”? Well, this is certainly true in regards to ORM.

The first thing to understand is what reactive ORM is and why it isn’t necessarily the best method. Essentially, those who are reactive wait for issues to pop up and be discovered organically. If a customer leaves an online review on a third-party website, it could take months for that review to get back to the company. How many potential customers and sales could be lost during that period of time?

It’s always easier to create a good reputation from the start than it is to repair a broken one. Being proactive with your ORM looks like this. Create meaningful content to share with your followers on social media. Update a blog offering industry insight and useful information for readers to digest. Ask your satisfied customer to leave you online reviews.

The other factor in proactive ORM is by proactively monitoring and seeking out negative comments and reviews. This is two fold. If you find something negative on a third-party review site, it’s almost impossible to have it removed unless you can prove it to be fraudulent. You must boost your content output and use strategic SEO to lower the negative in the search rankings.

A lot of work goes into being proactive with your ORM and many companies don’t follow this practice simply due to a lack of resources. To find out more about proactive, reactive or ORM in general, contact the experts at Omni Public and get a partner on your side.

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