What is Experiential Marketing?

by | Oct 21, 2020 | Insights

Experiential marketing is on the rise and bringing in some great results into the marketing world.

Also known as engagement marketing, experiential marketing is a strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. By evoking an emotional reaction to a product or movement, consumers feel more connected to a brand and loyalty is created. 

Take Apple, for instance. They have created a following of avid iPhone users all through experiential marketing. Everything from stripped down stages in over-the-top keynote speeches to the initial unboxing of the product are carefully planned and executed experiences that draw their customer in deeper. Apple has mastered this technique. 

Another great technique used in experiential marketing is creating environments for consumers to interact with products prior to launch. This will help generate brand and product loyalty before it hits the market. It also helps to create a verbal buzz and gain excitement at the ground level. 

Experiential marketing is a great tool if used properly. One key idea, though, is that you need to incorporate data to back up the results. Monitoring the results is the only way to benchmark this against traditional marketing efforts. There are multiple ways to go about conducting the research and it is best to get a professional involved to attain the best program results. 

Experiential marketing is cutting edge and at the core of what is trending for future marketing campaigns. This practice can not only elevate your brand, but help to gain brand and product loyalty before an official launch. If you have questions about experiential marketing, or wish to start a campaign, contact Omni Public and get in touch with an expert. Omni Public is here to become a partner you can trust. 

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