Instagram is the fastest-growing social media platform, with over one billion followers in 2018.
Recently, it surpassed Twitter in the number of active monthly users. It may not be as big as Facebook yet, but it’s well on its way.
There’s little doubt, then, that Instagram can be a powerful tool for connecting people to each other. If you’re still wondering how your company could benefit from it, here are the features that make Instagram a smart choice for any industry:
A simple, streamlined interface.
Instagram is all about pictures. While this makes it unlikely to replace a more integrated platform like Facebook, it makes for a cleaner, more organized experience. Posts made to Instagram will reach your followers more consistently than posts made on Facebook.
An innovative approach to advertising.
While Instagram’s advertisement feature is still somewhat new, it’s already looking better than some of its competitors. Sponsored posts and stories have a more authentic look and feel in Instagram, making them more engaging and less disruptive to the user’s experience.
A more connected audience.
Research has found that followers on Instagram are more engaged, more loyal, and more consistent than those on many other social media platforms. Make use of cross-posting, a feature recently proposed by Instagram and Facebook, and you’ll have an even easier time building connections with your followers.
The more integrated the social media landscape becomes, the more you’ll notice the benefits of each individual service. Whether or not Instagram becomes your main platform, adding it to your social media repertoire is an obvious choice, and one you’ll wish you’d made sooner.