Public Affairs in Marketing

Public Affairs in Marketing

Every industry is affected by public affairs, and marketing is no exception. A successful marketing campaign may influence public opinion, but to be successful, marketing strategies must be informed by public opinion. In marketing as well as public affairs, one must...
What is Disruption Planning?

What is Disruption Planning?

There are many things that can threaten your company’s success. Crises can take the form of lawsuits, scandals, and other public relations disasters that can permanently damage an organization’s standing among its competitors. Other times, companies close because they...
What is Public Affairs?

What is Public Affairs?

Public affairs is a field that mediates between citizens, governments, and organizations. It is about facilitating relationships, opening channels of communication, and helping to form public policy in accordance with public opinion. It is a rapidly growing field that...
Why Millennials are so Important to Connect with

Why Millennials are so Important to Connect with

A lot of people see millennials on their smartphones and think that they’re selfish and unaware of the world and the people around them. Simply put, that’s a gross misunderstanding of the situation. Community and social engagement is, in fact, quite a vital part...